As vice president of sales and marketing, Sarah Beavins provides strategic marketing vision and leadership to support ACE's goals and initiatives. Beavins leads a team that leverages marketing and sales best practices in combination with the latest technology to successfully support health and fitness professionals. Her team focuses on using customer insights and competitive analysis to build the ACE brand and develop marketing strategies to achieve organizational goals.

Beavins brings more than 20 years of marketing leadership experience to ACE, including leading digital marketing strategy at the McCombs School of Business at the University of Texas and promoting the GMAT exam to prospective business students during her time at the Graduate Management Admission Council.

Beavins holds a master of science in marketing from Johns Hopkins University. Outside of work, she enjoys mountain biking with her family, traveling and exploring new places, and is learning to play guitar.