Business

ACE recently participated in the National Conference on Race and Ethnicity in Higher Education (NCORE). Let’s share lessons we learned as we stepped to the forefront of the equity, diversity and inclusion conversation in the fitness industry over the past few years.

Juneteenth, which is celebrated annually on June 19, commemorates the true emancipation of slaves in America. However, its meaning has grown over time to encompass not only freedom, but also justice and equity in terms of opportunity and access.  

June is Pride Month, and ACE celebrates the LGBTQIA+ community and its fight for equal rights. Continue reading to learn more about how fit pros can create welcoming and empowering environments.

When it comes to your gym’s digital presence, a newsletter can be a major component of your email marketing strategy, one that allows you to grow your fitness community, share information, update members on promotions and announce schedule changes and social events.

There are a few fundamentals of starting a fitness business, no matter your niche. You need to market your brand to potential clients, manage a schedule of classes and maybe even shoot workout videos to promote your services or train clients virtually.